2012 Gamificiation Summit – Part 2

July 04, 2012  |   Blog   |     |   Comments Off on 2012 Gamificiation Summit – Part 2

Heres Part 2 of the main takeaways of the Gsummit – Enjoy!

Seth Cooper – University of Washington

For someone who’s done some intensely cool stuff, Seth Cooper has a remarkable humility.

When presenting, I’ve long told the Fold.it story as an illustration of social media’s potential, so hearing Seth speak in person (and later having a 1-on-1 chat) was a personal highlight.

For those that don’t know, Fold.it uses game mechanics to solve scientific problems, ie folding proteins. They drew global attention when their crowd-sourced gaming model was able to solve a decade old problem in 3 weeks.

Some of the most interesting points of Seths talk were:

–       Most of the Foldit community are not scientists: 75% of their top players have no professional experience in biochemistry!!!

–       Fold.it teaches users the basics of protein folding and gives them tools to level up as their knowledge grows

–       When asked what motivated people to play, people responded:

  • Purpose
  • Achievement
  • Social
  • Immersion

–       They have since used these techniques to build synthetic enzymes that spur a specific reactions

  • The enzymes designed by players were 20 times better than those designed by scientists

–       Next area for focus in this area is scale. Approximately 200,000 play fold.it, whereas Angry Birds has 500 million players

–       They’re splitting leaderboards into different categories which creates more ways to win

–       Seths now working to on a game that designs nano devices made out of DNA

–       Similar sites include Filo (genetic sequencing) & Eterna (figuring out RNA)

I was fortunate enough to speak directly with Seth the following day. I asked him about the process he followed to identify and create the required mechanics and he pointed me to a study he wrote on the topic called “The challenge of designing scientific discovery games” – Google it, it’s a good read too.

Presentation here: http://www.slideshare.net/gzicherm/seth-cooper-solving-hard-problems-with-gamification-and-crowdsourcing

Dave Cobb – Thinkwell – Writing stories for physical spaces

Davids talk was about introducing gamification into physical spaces. I found his talk was important because been able to integrate the real and virtual worlds effectively is increasingly critical for commercial success.

Davids team were commissioned to build a fountain in a dead-space at Atlanta city pier, so they used game mechanics to entice passers-by to engage. Interestingly it became so popular, it raised the value of near by tenant spaces.

David also discussed:

–       The trend and value of including gaming into specific locations eg

  • “Sleep no more” a gamified stage play where the audience is part of the action
  • Next Gen initiative, Disney is using a card based game

–       Disney FAST Past:

  • Disney is personalizing their experience by launching an RFID system that feeds user data to signs and characters around the park ie Cinderella could call your kids by name as they walk past

–       People love location based games for 5 reasons:

  • The spectacle
  • Community participation
  • The third place (unique): ie people love to not be in the lounge room
  • Time
  • Quality ($)

–       Location gamification provides a 1on1 connection with physical space

–       The Individuals story is the most important story of all: figuring out how to include this is the central theme in promoting location based gamification

Presentation here: http://www.slideshare.net/gzicherm/dave-cobb-writing-rollercoasters-stories-spectacle-games-in-physical-places

M2 Research – Trends in consumer and Enterprise markets

This recent report was presented along with their key findings. It’s a good report that speaks for itself.

Presentation here: http://www.slideshare.net/wandameloni/gamification-in-2012-trends-in-consumer-and-enterprise-markets-13453048

Richard Bartle – University of Essex

Richard Bartle is the guy that invented the player types that are frequently refered to in gaming discussions (achievers, explorers, socializers, killers). Richards talk was light hearted and fun and he frequently highlighted the fact that while his research has set him the reputation of a Gamification expert, its not actually his speciality.

Richard sees the role of player types to give gamification a way to marry rewards with activity ie achievers can have points, while explorers don’t want points (they want to explore and need more information).

He also gave a few fun examples of how the table he used could be adapted to illustrate other phenomena – check out the presentation for specifics.

Presentation here: http://www.slideshare.net/gzicherm/richard-bartle-a-game-designers-view-of-gamification

Andrea Kuszewski – how to design your life for continuous cognitive enhancement

Andrea was great… she spoke about game playing and how it is a core component of how we learn & develop. Games, Andrea said, build our “fluid intelligence” (this is essentially the ability to learn new things and apply knowledge to problem solve new situations).

Andreas other key points were:

–       Suzan Yagi: her studies demonstrated that people who increased their intelligence the most, played more and had the most fun

–       Hardcore training + motivation = max cognitive growth

–       Be in a constant state of mild discomfort

–       Set the bar higher than you think possible

To get smarter Andrea recommended 5 things:

1. Seek novelty:

–       Novelty seeking releases dopamine… this includes new skills and learning

2. Challenge yourself

–       Moving up levels

–       As soon as its easy, BUMP IT UP!!!!

3. Think creatively

–       Switch between conventional and unconventional thinking

–       Make remote connections… “zoom in” and “zoom out” of problems/situations

–       Learn same info in multiple formats (more ways to conceptualise a problem build connections)

4. Do things the hard way!

–       Avoid cognitive shortcuts (eg spell checker etc)

5. Networking

–       You learn by teaching others

–       Utilise social networks for information sharing

Andrea also was responsible for one of my favorite quotes of the conference: “Learn to fetishize the pain of struggling through learning something new

Presentation here: http://www.slideshare.net/gzicherm/andrea-kuszewski-get-smarter-how-to-design-your-life-for-continuous-cognitive-enhancement

Scott (31 Posts)

CEO Digital Infusions

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