Archive for February, 2012

Preparing for crisis

February 03, 2012  |   Blog   |     |   Comments Off on Preparing for crisis

Many of the leaders I meet at the moment have serious reservations about social media (SM) due to the risk it represents to their organisation and I actually think they have a point. Having spent some time in and around SM experts I can see that there is a lot of misdirected enthusiasm that offers more danger than people realise. Don’t get me wrong; whether it’s over social media or through a person-to-person discussion, people are brilliant at self-regulating and largely deal with each other responsibly. However, from time to time, all organisations will deal with situations that are less than ...