Archive for October, 2013

Gamification: Whats it all about?

October 27, 2013  |   Blog   |     |   3 Comments

Understanding the frameworks of motivators and incentives that sit behind human behaviour is critical for those who wish to engage online, yet many are still unsure exactly what Gamification is or how they can use it. For us, Gamification is a critical component of social strategy and the main ingredient that separates those who wish engage sporadicly from those who wish to build ongoing, meaningful engagement.  Gamification is not a solution in an of itself, but rather a component of strategy that allows business to influence key audiences toward particular behaviours that align and enable the realisation of company objectives. We were ...