Archive for January, 2014

Is Gamification an insult to our humanity?

January 01, 2014  |   Blog   |     |   4 Comments

A number of inquisitive colleagues and I have been debating the pros and cons of Gamification. Some, like me, see gamification as a valuable toolset to build and direct online-offline behaviors. Other colleagues remain yet to be convinced that the practice has merit - and this surprises me. For me gamification offers significant advantages that make sense at a fundamental level. One example of this is as a method of providing real-time feedback: Most people are aware, but few consciously realize (unless prompted) that the world around us contains an infinite amount feedback loops, aimed at simulating behaviors that keep us alive ...