Archive for July, 2014

Going social: 7 things your CEO needs to know

July 31, 2014  |   Blog   |     |   Comments Off on Going social: 7 things your CEO needs to know

We’ve been doing a lot of work recently assisting organisations to make the most of Enterprise Social Networking. From our perspective everyone is feeling the pressure to “go digital”, but virtually no one knows what that means or why its important. Even more ambiguity exists when you ask people to discern the distinction between digital and social… the truth is that it’s a blurry line but one thing is certain: organisations that don’t know their “why’s or whats” when going digital are committing to fail. When senior leaders see social they almost always get disorientated and struggle to understand what it means ...