Archive for October, 2015

World Domination: The 3 Traits of Effective Incentives

October 08, 2015  |   Blog   |     |   Comments Off on World Domination: The 3 Traits of Effective Incentives

If you want to rule the world, build a company or use the collective capability of your digital community, mastering Incentives is non-negotiable! Effective Incentive structures enable us to communicate priorities and amplify our influence beyond those with which we have immediate contact. Executive teams use them to ensure key business imperatives are met, marketing teams use them to lure new customers to their products and social technologies use them to guide user behaviour toward ongoing engagement. Incentives are so critical they sit as one of the five components of strategy that must be present for success to occur (Read more about BITIL™ here)