Innovation and Social media

June 06, 2012  |   Blog   |     |   Comments Off on Innovation and Social media

Video: Innovation and social media

I recently did a talk up in Armidale as part of the NBN rollout on how and why social media can be powerfully used drive innovation.

The talk was the result of a research program I undertook to understand the nature of social media when working at Deloitte. I had been using Deloitte’s Yammer community and could see the magic it provided but couldn’t put my finger on why it was so effective. After researching it for numerous hours and running a number of experiments on my ever suffering teams, it started to make sense and patterns started to emerge.

After all the research and experimentation it all boiled down to 5 key areas. This talk is a summary of these findings.

Scott (31 Posts)

CEO Digital Infusions

Comments are closed.

Related Posts

%d bloggers like this: