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The 3 Functions of Social Media for ROI (Part I)

August 10, 2013  |   Blog   |     |   Comments Off on The 3 Functions of Social Media for ROI (Part I)

The 3 prime functions of social media Discussions on measuring the value of a social media presence are often greeted by deflective statements or blank stares. Most companies struggle to make sense of social media let alone understand how to assign value to the activity that could in some way relate to a business objective. However if you understand that ALL social media boils down to one or a combination of three prime functions, deciphering activity, setting objectives and measuring value becomes easier. It doesn’t matter if you are connecting customers, employees or partners, it all about: - Informing - Innovating - Executing  

Social media: The fallacy of a “new” revolution…

April 08, 2013  |   Blog   |     |   10 Comments

The social media revolution is often portrayed as a gargantuan shift the likes of which have never been seen before… its not really. [caption id="attachment_621" align="alignright" width="160"] Banksy: "Love is in the air"www.lindaradosinska.com[/caption] If you read the news and follow the hype you’ll be familiar with the calls to throw out your old ways or risk becoming irrelevant. While there is some truth amongst the hype, we’ve seen similar changes before and you are better prepared than you realise – so if you’ve been following these rapid developments and wondering how ...

Resistance is futile, the digital shift is just getting started…

March 11, 2013  |   Blog   |     |   0 Comment

Believe it or not some people still resist social media... [caption id="attachment_606" align="alignright" width="300"] The next generation are growing in a connected world whether we like it or not[/caption] A protest in rural Tunisia is recorded on a smart phone, uploaded to YouTube, spread through Facebook and twenty-eight days later the government falls. Irrespective of demographic, culture or age, digital communications are now part of life so if you run a business in the digital world, you better pay ...

Google+ has a new secret weapon… its called Facebook

March 01, 2013  |   Blog   |     |   8 Comments

In December last year something profound happened: Facebook’s subsidiary, Instagram, announced a change to their terms of service that gave them the rights to commercialize user photos in whichever way they saw fit. While the motivation behind it may be understandable (services need to be profitable), a battle scarred public, already weary of historic Facebook terms of service changes, saw the idea of no longer owning their photos as a significant betrayal of trust. The response from users was immediate with floods of people deleting their images, and accounts, and fleeing to the perceived safety of a resurrected Flickr and overlooked ...

2012 Gamification Summit part 3

July 11, 2012  |   Blog   |     |   0 Comment

The 3rd and final instalment of my GSummit notes is below: Jrfan Kamal - Big brands and gamification winning the marathon Jrfan was raised a few good points. The points that struck home were the need to: -       Reward players a lot in the early game (especially in the first 10 mins) -       Build games so late comers were not penalized and could contribute -       Find ways to reward non gamers so they were more likely to participate He also talked about the 3 needs of a brand See results happening fast – brands aren’t patient! Value (measurable) Fun & results Other points mentioned: -       Points & leader-boards added ...

2012 Gamificiation Summit – Part 2

July 04, 2012  |   Blog   |     |   Comments Off on 2012 Gamificiation Summit – Part 2

Heres Part 2 of the main takeaways of the Gsummit - Enjoy! Seth Cooper – University of Washington For someone who’s done some intensely cool stuff, Seth Cooper has a remarkable humility. When presenting, I’ve long told the Fold.it story as an illustration of social media’s potential, so hearing Seth speak in person (and later having a 1-on-1 chat) was a personal highlight. For those that don’t know, Fold.it uses game mechanics to solve scientific problems, ie folding proteins. They drew global attention when their crowd-sourced gaming model was able to solve a decade old problem in 3 weeks. Some of the most ...

2012 Gamification Summit summary – Part 1

July 02, 2012  |   Blog   |     |   Comments Off on 2012 Gamification Summit summary – Part 1

The GSummit in San Fran was legendary… there’s no doubt its geek central but they’re my geeks and I loved it. The event went for 2 days and it’s a must attend for anyone that’s fascinated by human behaviour. The presenters were brilliant, the content inspiring and the people at the conference were completely sensational. As usual, I took heaps of notes and have pulled together a quick summary of some of the sessions and included links to the original presentations. Krishnan Saranathan – Reinventing loyalty Krishnan works with Uniteds loyalty program. His presentation was pretty good and he ...

Command and control is dead! Mix Mashup 2012

June 29, 2012  |   Blog   |     |   Comments Off on Command and control is dead! Mix Mashup 2012

“Hierarchies are a shrine to precedence”… wow, what a comment… Gary Hamel clearly intended to leave no prisoners. For those of you who haven’t heard, “command and control” is dead… or at least dying rapidly. Successive waves of technology are smashing down the traditional business hierarchies while digital natives chip-away the mortar from within… like it or not, change is afoot & its time to adapt or die. Oh… so let me explain… last week I had the good fortune to travel to San Francisco for the MixMashup conference and it was amazing! (I also attended the GSummit that was equality earth ...

Innovation and Social media

June 06, 2012  |   Blog   |     |   Comments Off on Innovation and Social media

Video: Innovation and social media I recently did a talk up in Armidale as part of the NBN rollout on how and why social media can be powerfully used drive innovation. The talk was the result of a research program I undertook to understand the nature of social media when working at Deloitte. I had been using Deloitte's Yammer community and could see the magic it provided but couldn't put my finger on why it was so effective. After researching it for numerous hours and running a number of experiments on my ever suffering teams, it started to make sense ...

Preparing for crisis

February 03, 2012  |   Blog   |     |   Comments Off on Preparing for crisis

Many of the leaders I meet at the moment have serious reservations about social media (SM) due to the risk it represents to their organisation and I actually think they have a point. Having spent some time in and around SM experts I can see that there is a lot of misdirected enthusiasm that offers more danger than people realise. Don’t get me wrong; whether it’s over social media or through a person-to-person discussion, people are brilliant at self-regulating and largely deal with each other responsibly. However, from time to time, all organisations will deal with situations that are less than ...

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