Archive for the ‘Blog’ Category

Going social: 7 things your CEO needs to know

July 31, 2014  |   Blog   |     |   Comments Off on Going social: 7 things your CEO needs to know

We’ve been doing a lot of work recently assisting organisations to make the most of Enterprise Social Networking. From our perspective everyone is feeling the pressure to “go digital”, but virtually no one knows what that means or why its important. Even more ambiguity exists when you ask people to discern the distinction between digital and social… the truth is that it’s a blurry line but one thing is certain: organisations that don’t know their “why’s or whats” when going digital are committing to fail. When senior leaders see social they almost always get disorientated and struggle to understand what it means ...

Is Gamification an insult to our humanity?

January 01, 2014  |   Blog   |     |   4 Comments

A number of inquisitive colleagues and I have been debating the pros and cons of Gamification. Some, like me, see gamification as a valuable toolset to build and direct online-offline behaviors. Other colleagues remain yet to be convinced that the practice has merit - and this surprises me. For me gamification offers significant advantages that make sense at a fundamental level. One example of this is as a method of providing real-time feedback: Most people are aware, but few consciously realize (unless prompted) that the world around us contains an infinite amount feedback loops, aimed at simulating behaviors that keep us alive ...

Gamification: Whats it all about?

October 27, 2013  |   Blog   |     |   3 Comments

Understanding the frameworks of motivators and incentives that sit behind human behaviour is critical for those who wish to engage online, yet many are still unsure exactly what Gamification is or how they can use it. For us, Gamification is a critical component of social strategy and the main ingredient that separates those who wish engage sporadicly from those who wish to build ongoing, meaningful engagement.  Gamification is not a solution in an of itself, but rather a component of strategy that allows business to influence key audiences toward particular behaviours that align and enable the realisation of company objectives. We were ...

The 3 Functions of Social Media for ROI (Part III – Final)

September 14, 2013  |   Blog   |     |   Comments Off on The 3 Functions of Social Media for ROI (Part III – Final)

Execute [caption id="attachment_693" align="alignright" width="180"] Understanding the 3 uses of social media enables organisations to outline a strategic development path and determine their objectives[/caption] Execution is all about behaviors; or getting people to do more of the things you want them to, both on and offline. Generally speaking Execution uses micro tasks that combine to form part of a bigger objective or undertaking. Execution-focused strategies can be amongst the most challenging to build, however they can ...

The 3 Functions of Social Media for ROI (Part II)

August 25, 2013  |   Blog   |     |   2 Comments

Innovate [caption id="attachment_693" align="alignright" width="180"] Understanding the 3 uses of social media enables organisations to outline a strategic development path and determine their objectives[/caption] Innovation is all about the capturing ideas of value from the community, and nurturing them through the organization to their eventual commercial realization. Whilst some ideas present themselves as unique business opportunities, many are initially wrapped in deep, frustrated emotions that come with nonsensical rules or unmet expectations. When confronted with such ...

The 3 Functions of Social Media for ROI (Part I)

August 10, 2013  |   Blog   |     |   Comments Off on The 3 Functions of Social Media for ROI (Part I)

The 3 prime functions of social media Discussions on measuring the value of a social media presence are often greeted by deflective statements or blank stares. Most companies struggle to make sense of social media let alone understand how to assign value to the activity that could in some way relate to a business objective. However if you understand that ALL social media boils down to one or a combination of three prime functions, deciphering activity, setting objectives and measuring value becomes easier. It doesn’t matter if you are connecting customers, employees or partners, it all about: - Informing - Innovating - Executing  

Social media: The fallacy of a “new” revolution…

April 08, 2013  |   Blog   |     |   10 Comments

The social media revolution is often portrayed as a gargantuan shift the likes of which have never been seen before… its not really. [caption id="attachment_621" align="alignright" width="160"] Banksy: "Love is in the air"www.lindaradosinska.com[/caption] If you read the news and follow the hype you’ll be familiar with the calls to throw out your old ways or risk becoming irrelevant. While there is some truth amongst the hype, we’ve seen similar changes before and you are better prepared than you realise – so if you’ve been following these rapid developments and wondering how ...

Resistance is futile, the digital shift is just getting started…

March 11, 2013  |   Blog   |     |   0 Comment

Believe it or not some people still resist social media... [caption id="attachment_606" align="alignright" width="300"] The next generation are growing in a connected world whether we like it or not[/caption] A protest in rural Tunisia is recorded on a smart phone, uploaded to YouTube, spread through Facebook and twenty-eight days later the government falls. Irrespective of demographic, culture or age, digital communications are now part of life so if you run a business in the digital world, you better pay ...

Google+ has a new secret weapon… its called Facebook

March 01, 2013  |   Blog   |     |   8 Comments

In December last year something profound happened: Facebook’s subsidiary, Instagram, announced a change to their terms of service that gave them the rights to commercialize user photos in whichever way they saw fit. While the motivation behind it may be understandable (services need to be profitable), a battle scarred public, already weary of historic Facebook terms of service changes, saw the idea of no longer owning their photos as a significant betrayal of trust. The response from users was immediate with floods of people deleting their images, and accounts, and fleeing to the perceived safety of a resurrected Flickr and overlooked ...

The top 10 posts on Facebook in September

October 09, 2012  |   Blog   |     |   Comments Off on The top 10 posts on Facebook in September

[caption id="attachment_300" align="aligncenter" width="300"] September 2012 Facebook top 10[/caption] It is always exciting to hear about success stories as it usually is an opportunity to learn about things that work. The top 10 Facebook posts - those which got the most likes in September - have now been around, what is there to learn from them? Really, only 2 of those shine above the crowd: number 5 and 6 reach engagements levels of 8% and 15% respectively and that is what you would expect from great content. The rest of ...

2012 Gamification Summit part 3

July 11, 2012  |   Blog   |     |   0 Comment

The 3rd and final instalment of my GSummit notes is below: Jrfan Kamal - Big brands and gamification winning the marathon Jrfan was raised a few good points. The points that struck home were the need to: -       Reward players a lot in the early game (especially in the first 10 mins) -       Build games so late comers were not penalized and could contribute -       Find ways to reward non gamers so they were more likely to participate He also talked about the 3 needs of a brand See results happening fast – brands aren’t patient! Value (measurable) Fun & results Other points mentioned: -       Points & leader-boards added ...

2012 Gamificiation Summit – Part 2

July 04, 2012  |   Blog   |     |   Comments Off on 2012 Gamificiation Summit – Part 2

Heres Part 2 of the main takeaways of the Gsummit - Enjoy! Seth Cooper – University of Washington For someone who’s done some intensely cool stuff, Seth Cooper has a remarkable humility. When presenting, I’ve long told the Fold.it story as an illustration of social media’s potential, so hearing Seth speak in person (and later having a 1-on-1 chat) was a personal highlight. For those that don’t know, Fold.it uses game mechanics to solve scientific problems, ie folding proteins. They drew global attention when their crowd-sourced gaming model was able to solve a decade old problem in 3 weeks. Some of the most ...

2012 Gamification Summit summary – Part 1

July 02, 2012  |   Blog   |     |   Comments Off on 2012 Gamification Summit summary – Part 1

The GSummit in San Fran was legendary… there’s no doubt its geek central but they’re my geeks and I loved it. The event went for 2 days and it’s a must attend for anyone that’s fascinated by human behaviour. The presenters were brilliant, the content inspiring and the people at the conference were completely sensational. As usual, I took heaps of notes and have pulled together a quick summary of some of the sessions and included links to the original presentations. Krishnan Saranathan – Reinventing loyalty Krishnan works with Uniteds loyalty program. His presentation was pretty good and he ...

Command and control is dead! Mix Mashup 2012

June 29, 2012  |   Blog   |     |   Comments Off on Command and control is dead! Mix Mashup 2012

“Hierarchies are a shrine to precedence”… wow, what a comment… Gary Hamel clearly intended to leave no prisoners. For those of you who haven’t heard, “command and control” is dead… or at least dying rapidly. Successive waves of technology are smashing down the traditional business hierarchies while digital natives chip-away the mortar from within… like it or not, change is afoot & its time to adapt or die. Oh… so let me explain… last week I had the good fortune to travel to San Francisco for the MixMashup conference and it was amazing! (I also attended the GSummit that was equality earth ...

Innovation and Social media

June 06, 2012  |   Blog   |     |   Comments Off on Innovation and Social media

I recently did a talk up in Armidale as part of the NBN rollout on how and why social media can be powerfully used drive innovation. The talk was the result of a research program I undertook to understand the nature of social media when working at Deloitte. I had been using Deloitte's Yammer community and could see the magic it provided but couldn't put my finger on why it was so effective. After researching it for numerous hours and running a number of experiments on my ever suffering teams, it started to make sense and patterns started to emerge. After ...

Preparing for crisis

February 03, 2012  |   Blog   |     |   Comments Off on Preparing for crisis

Many of the leaders I meet at the moment have serious reservations about social media (SM) due to the risk it represents to their organisation and I actually think they have a point. Having spent some time in and around SM experts I can see that there is a lot of misdirected enthusiasm that offers more danger than people realise. Don’t get me wrong; whether it’s over social media or through a person-to-person discussion, people are brilliant at self-regulating and largely deal with each other responsibly. However, from time to time, all organisations will deal with situations that are less than ...