Communications and team managers

3. Gamified Strategy: Communication & Operational Outcomes (3 hours)

Participants: Communications Teams and Managers seeking specific outcomes & KPIs

Internal Communicators today, are not just expected to inform, they’re expected to Engage! Targeted at Communication professionals and performance driven managers, this session provides participants the building blocks required to develop strategies that generate deep and lasting engagement with their audience. By using simple techniques such as gamification and human centred design, participants learn how to use social to unlock latent capabilities, amplify their reach and align behaviours behind the objectives of the business.

  • The workshop explores:
    • Defining engagement
    • Behaviour stacking
    • User journey creation
    • Trigger planning
    • Incentive Structuring
    • Visual storytelling
    • User generated initiatives
    • Measuring ROI


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